What does Simmertree offer our clients?

Simmertree represents a team of senior Information Technology and Marketing specialists in Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).

Our expertise covers all levels of business strategy, marketing, usability, information architecture and technical delivery.

Our partnership enables our clients to access a full suite of talented professionals when considering a search strategy and Pay Per Click (PPC) program.

Simmertree’s search strategies including two (2) forms of Search Engine Marketing in either complimentary or isolated capacities of

• Search Engine Optimisation (SEO) and
• Per Click (PPC) Paid Search Engine Marketing

Simmertree’s first class Paid Search Engine Marketing capabilities provides our clients with an ideal environment for gaining maximum returns from their overall Website development, and Search investments.

Reporting

We provide reports for the activity across all engines, keywords used, their effectiveness, their response rates, costs and conversions on a monthly basis. This information will be analysed by Simmertree to outline the campaign to date and recommend an approach for the following months.

Strategic advice on campaign expenditure

We will evaluate the points below in respect to how we manage your search budget. If we recommend raising or lowering a budget we will take into account the factors attributed to an increase or decrease in spend.

• Raising bids
• Raising CTR (define) on existing listings
• Adding keywords
• Changing match types
• Turning contextual traffic options on

Competitive landscape, competitive response, and price elasticity

Why bid more on a basket of keywords if the competition always escalates bids into a war? If the competition responds to each of your actions, search engines are the only winners – you won’t get much additional traffic, and costs increase while return on investment (ROI) drops.

In some of the most competitive industries, the engines' sales teams shuttle between competitors, getting each to escalate bids and spend more. They know this will continue until one gives up. When the reps try to sell more inventory, recognise it's already been purchased by your competition. You buy their position (for the time being, at least). Before escalating bids to increase spending. we will test the market for elasticity (level of competitive response).